The Company WSKY-TV COX Channel 4 is a independently owned TV station in Chesapeake, Virginia. Channel 4 shows popularly aired TV shows such as The King Of Queens, American Dad, You Just Got Punk'd, King of the HIll, Futurama, Roseanne, and more. Channel 4's is carried with COX Cable, Verizon FiOS, Charter Cable, Time Warner Cable, Mediacom Cable, Dish Network, and HD channels. The station has a reach to over 800,000 households within Hampton Roads and several Northeastern counties of North Carolina including the Outer Banks.   Challenges The challenges for this company were as follows: • Increasing area awareness. • Website redevelopment. • Monthly website administration. • Receiving viewer insight.   The Result • We provide ongoing consultation services in the areas of web development and awareness, area promotion and market research. • We manage weekly market research campaigns to discover more information on viewer comprehension of the station. • We developed and managed events to further expose WSKY to the Hampton Roads community through several area events which included a multitude of media and advertisements on TV, web promotion campaigns, print promotion campaigns, and area print publications. • Our design team created several ad copies for WSKY which we also managed to obtain prominent ad placement for them in a new area publication that reaches a targeted audience of business owners. • Our design team created a custom website reflecting their every changing TV show schedule, monthly contest, and special promotions. • Our business management team provides monthly web administrative services and handles all website updates and changes. • We also provide ongoing promotional signage usage for on-location TV shooting by the Hampton Roads LIVE Network at various special promotion events and functions around the Hampton Roads area.